mcskoufis - 6:44 pm on Sep 23, 2013 (gmt 0)
From Google's POV this is something that aims to reduce the number of "dull" or "null" searches for keyword rankings. IMHO we won't be able to find which keywords sent us the most traffic, so we won't start to check rankings on them on a daily basis...
Ok maybe this is done for privacy reasons as well, the NSA, etc.. Doubt the NSA won't find a way in though, despite Google's efforts.
On the other hand, this clearly benefits their Ad Platform, agree with Danny on this..