jokaroo - 3:35 am on Sep 22, 2013 (gmt 0)
1) What do you expect to see (or better, what do you think Google thinks an average visitor expects to see) in SERPs if a phrase "dogs cats funny" is searched for? Stories? Images? Videos? News stories? Informational type of site? Something else?
It should be a story or information on a funny cat and/or dog. If I was searching for a video, I would use the video search google provides.
2) What kind of SERPs (do not name sites please, instead just types of site) would give an average user who typed this query better result?
A few news sites with stories on funny cat and dog moments. Maybe one video site, and a few more informational sites. An assortment would make most sense.
3) If you think that this query indirectly implies videos - is the multiple YouTube results the right choice for a searcher? That is, would the average visitor be disappointed with this SERP as is?
Youtube respresents only 37% of video streams in USA (Comscore June 2013). So yes, this is way over done, they should be getting a fair assortment of options from different videos sites. Also remember, if I were to search a major brand like "google", I only get 3 google site listings, and its justified.
The bottom line is that YT only represents 37% of all video streams online, but yet, Google is will give it 95% of its video search results and in cases like this, 80% of its regular search.