BeeDeeDubbleU - 7:43 am on Sep 19, 2013 (gmt 0)
But as searchers get more savvy about refining their phrases, there really will be a fuzzy line between "writing pages in a way that overcomes the algo's inability to read searchers' minds" and "writing pages to game the algo."
I know what you mean diberry but can we assume that searchers will get more savvy? I remember back to about 15 years ago when we had to learn to use search properly and we did. If we did not know how to use it then we did not find what we were looking for. We used to use lots of search operators to fine tune our searches. It took a little bit of thought but the results were good and if the information we were seeking was in there we could almost always find it.
Google then came on the scene and made it their aim to take the thought out of it by using all sorts of personal data that they had harvested about the specific user. Perhaps at first their intentions were good but they have now moved search well away from what it should be and SERPs are now totally monetised. IMO Internet search should have remained a skill to be learned, I mean it is not that difficult, but rather than helping people to do this Google has driven it to a situation where they try to do it for them because it gives them control over the bottom line.