@EditorialGuy, with respect, you don't understand what I'm saying. Perhaps I have more experience in this regard, I'm not sure. I can only say that the niche (me for example) get swamped in a title wave of brands and pro staffed websites. As the interest rises, so goes the organic traffic. Rinse repeat. My point being that niche is only a a niche when few people care about it and the money is fairly lean. It's like a switch goes off. When it does, the site is dead in the water. That's the aspect I know about and speak to. I can't speak for everyone. If the subject means little, I can survive. When I start making money, it means more popularity to that subject, which ultimately means game over. Again, I'm sure if I hire a staff of writers I could keep pace and maintain some of that traffic. It's like clockwork from my experience. I'm sure you can find some niche sites, lean sites and keyword domain sites that rank. And at the same time, I would bet you it's because they mean nothing and have not enough traffic (money/income) in those searches. Google doesn't spend resources and time on mean nothing searches imo. The web it too big to deal with every loophole at the same time from a resource perspective.