a while ago it was all about being above the fold but now people are searching a little deeper
I've noticed that, too. According to WMT, some of our pages that rank in the teens perform as well as pages that rank in the top six, seven, or eight. This suggests that at least some users are bright enough to recognize junky or unhelpful results when they see them, and they'll scroll down (or even click through to page 2 of the SERPs) until they see results that look more promising.
That's why I think it's important to work on titles and descriptions. Site owners shouldn't write off search as a traffic source just because they don't always rank in the top three or five positions.