turbocharged - 11:10 am on Sep 17, 2013 (gmt 0)
"Would the *average* searcher be disappointed with the results on page 1, or, would they likely be able to find what they are looking for even if what they want specifically is #2 or #3 or #12?"
If people are doing research, the wikipedia, news block and in-depth articles would prove to be useful. If the query was transaction based, they may wonder where Apple, HP, Gateway and other computer manufacturers are. With so few organic listings to please users of transaction based queries, all the companies selling computers in the paid ads look more appealing.
For this particular search query, the page display is setup to funnel transaction based queries to paid ads - still satisfying users but highlighting the ever shrinking real estate devoted to organic listings.