diberry - 6:42 pm on Sep 16, 2013 (gmt 0)
I have been altering my conception of what a website is by trying to think in terms of how a site can become a tool for people to use for accomplishing their goals, rather than a dead-end destination for visitors to do a limited set of activities. Should a site be limited in scope to what the publisher believes people want to do?
This is great advice because if you're just a destination, you have to be the very best destination and that puts you up against Wikipedia, Amazon, etc. And even if Google dialed down the brand dominance, you're still up against about a million similar pages. Even if yours really is the best for some reason, it's not always easy to get search engines - and in some cases actual human users - to recognize that.
Making your site a "tool" doesn't mean you have to develop a script that does something no other site has ever done, either. Most free CMSs probably have plugins that will expand most any kind of site into something users can use in a way you didn't anticipate. Give them ideas, and they'll give you ideas.