nomis5 - 3:50 pm on Sep 16, 2013 (gmt 0)
I have been altering my conception of what a website is by trying to think in terms of how a site can become a tool for people to use for accomplishing their goals, rather than a dead-end destination for visitors to do a limited set of activities.
In my two areas of interest there are plenty of others doing that and they have vast amounts of money to spend on achieving that goal, and to be truthful some of them do a good job at it. I simply can't compete in that arena though, I have neither the money nor the technical knowledge.
Providing specialist knowledge in a readable fashion backed up by pictures and articles that prove beyond a doubt I have recently just done what my viewer wants to accomplish - that's my way forward. Luckily enough the areas I specialise in quite often get repeat viewers, something which articles similar to "freeing a rusted bolt" don't tend to get.
Often about.com, wikipedia etc appear above me but I do believe the tide has turned for my subject matter (and others) and readers know the authors of most of those articles are just badly and often erroneously regurgitating other peoples work. So if I appear in position 4 on page 2 it's not the end of the world.
The problem is that if the subject you are dealing with can be written about by a large number of people then that's exactly what will happen. What people find difficult to write about and illustrate is a subject which requires long term knowledge - it's too work intensive so they just move onto something else. And if they do write about it the readers spot the fraud.