martinibuster - 3:00 pm on Sep 16, 2013 (gmt 0)
I have been altering my conception of what a website is by trying to think in terms of how a site can become a tool for people to use for accomplishing their goals, rather than a dead-end destination for visitors to do a limited set of activities. Should a site be limited in scope to what the publisher believes people want to do?
Two years ago a Googler accidentally published a private memo criticizing Google social media product in which he pointed out that was what wrong with Google + was that it was a product and not a platform. Here's a quote: [wired.com]
Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product.
But thatís not why they are successful. Facebook is successful because they built an entire constellation of products by allowing other people to do the work. So Facebook is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on Farmville. There are hundreds or maybe thousands of different high-quality time sinks available, so thereís something there for everyone. said about Google Circles, that the management doesn't realize is that they should be creating a platform.
The people who created twitter didn't plan the myriad ways twitter is used. They created the tool, the platform, and people figured out useful ways to use it. Instead of a top-down approach, this is more of a horizontal left to right approach that I am investigating.