goodroi - 1:30 pm on Sep 16, 2013 (gmt 0)
Google keeps changing its serps. Google has more adwords advertisers today than it did 15 years ago so there are more ads taking up space. Google has also added local listings, images, videos, news headlines, shopping and other results to their search results. Many of these changes have resulted in less traffic flowing to the organic web results. Before you could rank #3 or #4 and still appear above the page fold. Now the #3 or #4 position can fall below the page fold.
As a Google stockholder I know first-hand that Google is a for-profit business. It would be silly if a for-profit company turned off advertising because webmasters wanted more unpaid traffic. It is not just a common sense money grab that shrinks the serps. If I was Google and noticed the user is searching a local address, I would show local listings above non-geographic web results. So for multiple reasons I don't see why Google will reverse this trend just because us webmasters want unpaid web traffic from Google.
Do you think webmasters can survive Google's shrinking serps? Make sure to explain yourself.
Mods Note: Many people feel that Google sucks, is a monopoly, kills businesses, has a bad algo, always lie, and are just mean & bad people. I think that covers the more popular Google complaints so now we can keep this thread on-topic with productive posts and don't be surprised when us moderators delete the generic complaining & non-productive noise.