I know we're supposed to talk about widgets, but that's just not constructive for this post. We all know DeviantArt, right?
Matt Cutts today released an ever so helpful post about what webmasters can do, if they suspect they've been hit by Panda. Well first off, why not just tell us if we've been hit? Transparency would be nice, I'm tired of the games.
He talks about writing quality content. Every time I read one of his Panda posts, he always talks about content as though it can only be textual. He never talks about what image heavy websites should do. What should they do? Besides the obvious.
Request all of our members start writing articles about their work?! That would of course be ridiculous. Most artists don't want to be forced to write, their pictures/videos etc speak 1,000 words. It probably took them a great deal more time than most articles.
So, if you've got a website like DA but don't yet have the ridiculous authority they have, what do you do?
I ran a successful website, in a similar niche. It was hacked, which included a dedicated backup server. We painstakingly rebuilt it, and let me tell you, building a community isn't easy. But our devoted users pleaded with us and so we invested significantly to bring them a new platform.
Not only do the users love the new platform but members from competitor sites, sites with 1 million plus uniques a day, started to move their work over to our new platform, because our features were better, not to mention the devotion we show to our community.
Everything was going great, until September 5th and boom, traffic disappears. Haven't built a single link, nor do I want to. Our focus has been on building an exceptional platform. Our bounce rate is low, time on site is high, pages per visitor is through the roof. The website is responsive and works brilliantly on all devices.
I'm pretty jaded right now, it's been a hell of a year and it's just got a whole load worse.
Any advice would be wonderful.