With first penguin and Panda I though, yes, Google cleans up multiple Domains with same Content all redirecting traffic to the main site. My niche was full of it. And, yes, first penguin and Panda did a nice Job with some collateral damage. We have lost about 25% with the first algo changes but our conversions were going up and we did have some good times. Then the next Panda came up and with this brands, Amazon and ebay started to rule with multiple entries in serps. Within the 23 Panda we lost 70% of our traffic. Fortunately Google ois not able to manipulate our returning visitors!
All Pandas di make the serps weaker in regard of content/matiching the query. All my favoured coding sites have been vanished in favor of simple silly blog sites that only touches the theme and seem to be written by School Kids. Great.
My niche is dominated by Amazon, ebay and two big brands. This 4 ecoms share ALL, realy ALL searchs on the first page with multiple listings. Coincidentally
they are big adwords users. Or is it calculation by the 4? Now they "own" the first serps page!
I can only talk about my niche. All my competitors are gone! One our two moved to paid shopping. I did not see any of the others again.
There has been a lot of "hints" from Google how to make a good site.
And after going through all points and fix some small errors on my site I can surely say, panda has nothing to do with the hints.
As MC says, if there is a leader in your niche, donīt try to compete! What a sarcasm, isnīt just Google try to compete with Shopping , Hotel, booking, flying sites? Isnīt free market economy just to compete with others? Should we just let win Amazon and ebay? They are not leaders in my niche but big. I have moch more Background know how but this does not count anymore.
With introducing from Panda/penguin MC told us not to count on free traffic anymore! What does that mean? U can buy traffic with paid shopping or u can by natural traffic with beeing a big adwords buyer!
I u read between the lines and see the progressing in
-getting worse serps -growing stock value
-donīt passing the query
then u know that it is not worth it to follow google anymore.
Since they make webmasters uncertain about any links the intention of links - to link to a nice site that gives more answers etc. - has been cropped. Soon the WWW will be only single site without interlinking. But wasnīt this the intentention of the WWW? Has Google any right to "rewrite" the Internet only because their silly algo depends on links? I say NO.
And like my old friend ohno ( hi ohno! ) says, this last updates cropped away the last buyers.
I feel realy sorry about the way Google goes. There seems stock value is the only thing that counts. Staff, donates small business spend, free Internet, free market economy does not Count anymore. Every one wants to get rich but Google donīt forget the poor poeple, they want to live too. And this poeple depend on donations from small Business that big Business will not do!