BeeDeeDubbleU - 3:32 pm on Sep 12, 2013 (gmt 0)
Right on the money!
However, big brands like Amazon, yelp, ebay, etc. have had those "characteristics" for a long time, yet it's been only recently that they overwhelmed the search results. Which means that Google did something to tip the scales that way. It's not correlation-causation, but action-reaction.
But don't placebos work for SOME people? ;)
Instead of focusing on why websites get punished for links out of their control, they introduce a distracting and time-wasting placebo "tool".