austtr - 4:42 am on Sep 12, 2013 (gmt 0)
What statements/advice from Google do you think are false?
Change "false" to "unrealistic" and IMO you get much closer to the things that are causing frustration/anger for many.
The oft repeated Google mantra that a successful site is all about quality content is a platitude that does not stand up to scrutiny in today's world. It may help to have good content but it only becomes good when an audience gets to see it. The reality is that an algo cannot read and it has no idea if your content is the world's best or the world's worst. It relies on other indicators to assess quality. If your idea of quality content is all you are relying on, then you have been/are being badly mislead.
The algo now generates SERP's so slanted to big brands in the big money commercial niches that even the most well researched and professionally written site won't get a look in unless they have the same spending power as the multi-nationals... and the chances of that happening are nil. For MC and JM to say that the small guys can be competitive if they concentrate on better content is... well, lets just say that its not their finest hour.
The concept that a good site can be determined by freely given quality links to it is remote from reality. Google turned links into the currency of the internet and successful/quality sites do not share them. If Google is determining search results based on freely given quality links then they are measuring a very small fraction of reality.