EditorialGuy - 4:43 pm on Sep 10, 2013 (gmt 0)
my argument would be look at the SERPS, the bigger national brands crushing the independent sites local and national, relevance has been replaced with brand/site power over on page content.
Do big *brands* really have the upper hand? Or do big sites that match certain profiles in terms of content, inbound links, user behavior, etc. have the upper hand?
Matt Cutts might have been more accurate if he'd expanded on his statement by saying: "Big brands don't have the upper hand just by being big brands, but the factors that go into making them big brands may help their search rankings."