Just going back to one of the exact same searches I did yesterday and posted the screen print for "wind*** cleane*s AREA same shot but today [img27.imageshack.us ]
Today YELL has the first 5 organic slots, (Not unusual although a little higher than normal) and now the new extra link above places.
I went deeper into the SERP than I do normally and YELP is there after all (never saw before) but on page 5 #6.
118 is no where... went to page 11 and no 118 listings.
So a big mark-up for 118 and YELP in the UK. I don't understand why Yell is getting even extra coverage unless there is a rough plan to better organise directories in the future?