Robert_Charlton - 7:40 am on Sep 6, 2013 (gmt 0)
I just saw a brand new site I'd consulted on ranking #1 for the YouTube title, which contained the same uncompetitive three-word target phrase as the home page of the site.
The site is dreadful. So is the video, but the video has 23 views after a week because the producer got friends to "Like" it. I'll be very curious how well it holds position over time.
I'm assuming that YouTube simply confers some authority on the video, at least initially, whereas the home page of the site needs to built up some inbound links. Could be that the freshness factor of the video helps. Total conjecture. I'm watching with fascination.