JD_Toims - 2:52 am on Sep 6, 2013 (gmt 0) [edited by: JD_Toims at 3:13 am (utc) on Sep 6, 2013]
Ummm...maybe because conversion is higher?
I'd take any traffic I can get for a product anywhere and anyway I can get it from Google right now, and that includes YouTube. If Google's wanting to rank YouTube above independent sites where they can, then I'd happily take #1 with a YouTube video and not complain.
Also, if the videos mentioned in the OP really sell the product, then conversions should easily be as high from visits to YouTube as they are to the site, otherwise if the videos are getting the visits and not the site, maybe the videos need to be adjusted?
But, I'm really not sure how you can tell conversion rate without all the analytical data necessary available from YouTube?
There have been YouTube videos I don't finish even though I "got the point", liked and bought from [no "times viewed" recorded or incremented when I stop one even 10 seconds short from finishing and go buy.].
There are others I've watched multiple times all the way through and never bought a thing from even though I've visited the site presenting them through organic results and through YouTube multiple times.
[In some cases it's probably 10 to 1 YouTube to site visits respectively, so a conversion rate might look higher on a site, because the owner can't tell I watched their videos 20 times and have only clicked on their site twice in the results, because their videos interest me, but their site doesn't -- Does YouTube give repeat visit / video watched info I'm unaware of, because my views of videos v. website visits could really skew some stats on lower traffic sites.]
Bottom line is: I'm really not sure how exactly can you tell the conversion rate difference between YouTube v. Website without all the data normally associated with visits to a site from YouTube? If you have a way, please, let me know, thanks!
[edited by: JD_Toims at 3:13 am (utc) on Sep 6, 2013]