Robert_Charlton - 6:37 am on Sep 6, 2013 (gmt 0)
If that's the case then the whole process of soliciting links is "off limits". We're no longer talking about paid links, this is any solicited links.
Whitey, I don't interpret what JohnMu said about getting links as having quite the same implications you assign to his words. There was nothing in what he said, IMO, to prohibit outreach.
Techniques I've criticized all along though, of getting dofollow links via aggressive article placement, or building links faster than visitors are likely to have visited the site, though, are probably more carefully watched than ever.
As I heard, it, at about 31:25 into the video, John says (and I went over this several times to try to get it verbatim)...
"So of course, it's tricky to say that you should go out and just get new natural links, because that's not something we can go out and do, as otherwise they wouldn't be natural..."
...and then John then goes into the range of site improvements that motivate people to link to you, and suggests social tools to make it easier to reach them. So, I am in agreement with him, at least as I interpret his comments.
It might have been clearer if he'd said: "It's tricky to say that you should go out and just get new natural links, because getting natural links is not something we can just go out and do"... which arguably is essentially what he did say.
I think I see where you're coming from, though, with regard to the idea of a shift. In the Link Development Forum, you started a thread two weeks ago with a title, to which martinibuster and I both replied....
Best turn key practice with budget for link building project
I don't think you'd use that title now. I had trouble with the word "turnkey" with regard to link building... but I have trouble with that word for almost everything of any complexity. ;)
Martinibuster IMO summed it up beautifully...
Conservative equals free link outreach mixed with select article outreach. No anchor text optimization at all.
Less conservative, well, everything else?
Neither mb nor I specifically mentioned social, because your wording of the question seemed to exclude it. We are obviously both aware of using social for article outreach. Jez123 's comment above focuses on social probably more than I would, but is also looking at a mix of media.
Since Vince/Mayday, I've been taking a more diverse approach to marketing as a whole... spending a lot of energy before a site is even planned or content written to anticipate the range of the target audience and its needs... and identifying likely communities and how each community is best reached.
This mix of target audience and what they're looking for might well fold back into the additional content I'd add to a Penguinized site. It most likely also applies to sites affected as far back as Mayday and Panda. I see these algo updates as a likely continuum, with Penguin simply an extreme case of a site that relied much too much on aggressive SEO, and not enough on all the rest of what makes a site good. The order of the algo updates is interesting.
If the site is going to have any chance of recovery, all the rest of your infrastructure needs to be built up. If the site does/did have an actual following, or a known brand, I think that disavowing and rebuilding is likely a better choice than starting over, but it depends on how close the domain came to getting completely burned.
I don't think that what John Mueller said about new natural links means that you can't solicit links as part of the mix. It may mean you can't solicit them on a turnkey basis, or the way you used to.