Jez123 - 9:30 am on Sep 5, 2013 (gmt 0)
Google will certainly be monitoring for artificial link building.
Yes, I probably should have mentioned that, Robert! That's why I have concentrated on social media links, namely Pinterest. I suppose it probably helps to dilute over rich anchor text as well. Maybe.
Also I have improved content, internal linking, design, got links from top UK newspapers as well as some French magazines (all unsolicited) as well as other incidental links along the way. So not JUST social media but to be honest I have had no improvement from the UK news and other links so perhaps they will kick in after the next Penguin refresh. I hope.