---- Small change in structural data markup unjustly lowers page's SERP?
EditorialGuy - 8:03 pm on Sep 3, 2013 (gmt 0)
My best performing pages seem to be the ones where the content has been static since 4-5 years ago.
That's true for some of my pages. Overall, the top-performing pages on our site date back a dozen years or more (some to the 1990s) and are updated as necessary to keep the information current. Updating tends to be minimal: Usually it involves changing a price or two and fixing links.
FWIW, I recently added schema.org markup to most of those pages, and it will be interesting to see if it makes any difference in terms of Google rankings and referrals (for better or for worse).