1script - 9:27 pm on Sep 2, 2013 (gmt 0)
@JD_Toims: Interesting indeed. The main content does not change often - it's a forum and once a thread "dies down", there's only so much interaction going on there - after a while voting on it becomes the only type of interaction happening there.
I mentioned comments before but now that I've looked at the stats with an eye on the structural data, it appears that the best performing pages (in terms of Google traffic) are NOT the ones with a lot of new comments being added. My best performing pages seem to be the ones where the content has been static since 4-5 years ago.
That's another head scratcher for me personally. I kinda assumed Google likes new content. But it looks rather they "like" that there's new content on the site as a whole but they don't necessarily rank that new content very well, if at all.