Thank you both, Robert Charlton and JD_Tomis:
"...but I think I'd go as far as putting anything "adult related" on it's own subdomain rather than in just a directory."
Yikes. That is going to be difficult because the adult related practice is about 30% of their focus, and would definitely need to be mentioned - if not highlighted and featured - on their home page.
I have to admit that I am unfamiliar with safe search, so I will have to read up on it. Is it something that is enabled by default?
Is there a large percentage of people using it?
Maybe if tripping the safe search filter is the ONLY ranking concern, it would still be worthwhile to keep the adult-related content on the same site / same root domain?
I would have thought back in the old days it would have been a good idea to have two sites - or a main site and a subdomain; one geared toward the adult-related practice, the other geared toward the other areas of practice.
However, I don't know how effective it would be today considering that:
- They don't have many inbound links at all
- Many people find their site search for them by their first and last name (because they saw their name in a print magazine / newspaper article).
I would think that in today's google, consolidating whatever "authority" they have in one site / one domain would be the best thing, right?