dickbaker - 3:09 pm on Aug 26, 2013 (gmt 0)
Thanks for the replies. I should mention that this is a 100% ecommerce site, so content is going to be "it is what it is" until I can re-write thousands and thousands of pages. I can't no-index most of my site because Google doesn't like the content.
About the only thing I can do is start with my best-performing products, write fresh copy, take care of titles, <h_> tags, etc and then work my way down.
I've submitted the site for review here on WebmasterWorld.
I'll grudgingly pay Adwords, but I'm going to hold their feet to the fire as to performance. It's performed very poorly in the past, with the costs usually being equal to or slightly higher than the profit made from the items sold through Adwords.