netmeg - 12:32 pm on Aug 26, 2013 (gmt 0)
First I would make sure my site was as technically sound as it is possible to make it. Any thin or low content pages should never make it into Google; only allow your best stuff in.
I would make sure my site navigation extremely easy for users (and bots for that matter) to figure out; goal for users is no reason to ever hit a back button.
I would make sure my site was *useful* to my users - if I can't come up with unique information that's not available anywhere else, then I would try to present it differently. And I would make sure it was easily shareable. Even if you think your users won't share it.
I would set up authorship in Google, and I would use Google Analytics and GWT.
And I would make sure my site (and my business plan) provided users a reason to want to come back, and come back often.
I would find out where my users hang out, and I would make sure I'm there, whether it's advertising on websites they frequent, or participating in forums they participate in, or print ads - wherever it is.
And I would not launch till I had an email signup form on every single page of the site, because once you have your list, Google can be an afterthought. Save your best updates for your mailing list, and give them a reason to want to sign up, and it'll take a LOT of the pressure off.