superclown2 - 10:20 am on Aug 26, 2013 (gmt 0)
There's undoubtedly some collateral damage with every algorithmic update, but frankly I have yet to see a site that did not deserve to get hit. In most cases I've come across, the site owners got greedy (primarily with Adsense); in others, they were lazily enjoying the ride and forgot they had to keep up with the times -- then suddenly had to scramble as they saw their traffic fall sharply, plugging some small holes here and there but failing to see the bigger picture, and never recovering. In still others, the sites were just plain bad (the owner always thinks otherwise!).
This is oversimplistic. In many verticals the top places for any search term worth it's salt will automatically be shared out between a small number of megabrands who just happen to have a page that mentions those terms, or something like them. you, or your competitors, can produce the finest, most authoritative and popular site for those seeking those search terms but you will still only share the crumbs from the table.
Perhaps this isn't palatable but it's a fact we have to live with.