Planet13 - 6:22 pm on Aug 25, 2013 (gmt 0)
You know, one really strange observation that I don't know if it is related or not.
In my (pretty small) niche, one of the sites that leapfrogged a LOT of other sites has what could be called a pretty nominal internet presence.
For instance, they:
- aren't optimized
- use an old version of the shopping cart software that is missing some common features
- have bulky code
- don't really do social
- don't have a bunch of links
They HAVE been around for 25 years doing CATALOG sales, and their shopping cart kind of reflects that; it is hardly more than a web version of their cart.
What they do online in terms of promoting also reflects what they did OFFLINE; advertising - and they are advertising in the online versions of traditionally offline magazines.
Anyway, if there was some sort of secret, I would say that aybe advertising in really relevant sites helps out with authority.