---- Does a high percentage of "noindex" pages hurt your rankings?
lucy24 - 10:52 pm on Aug 26, 2013 (gmt 0)
Here's a discussion we had in mid-2011
Oi. I can see why I'd blocked that from memory.
Short version, as I now understand it:
If you've got dynamically generated pages, a 404 or 410 response has to be accompanied by including some type of "Can't find it" content, because the server doesn't know you're sending out a 410.* Ordinarily you would simply include your custom 404/410 page. But there's no reason you can't include the identical content that you would have sent out with a 200. Human sees the page; robot sees the 410.
* This is the part I didn't understand in 2011, which is why I come across as utterly clueless in the thread.