Widget is not the same for all businesses. It describes the business and what will be at the link well. My only hope is that this doesnt become a torrent. There are about 20,000 links on the site that have taken ages to create. Only 10 links so far. But most of these businesses are mom + pop type businesses, and I'd wager 95% of those businesses are not yet aware of this manual penalty notice thing.
Is the safest thing to just turn the link anchor into the url? Ive noticed some of my competitors linking solely with urls with no problems.
The trouble is, as has been alluded to elsewhere in this forum a few times before, I now seem to be heading down a path where I'm purely pleasing one search engine. (How ironic given Google always talk about code for the user and not for a search engine). It all feels very instinctively wrong. I do get the bulk of my visits from Google but with such a drastic measure I worry about my impact on Bing and Yahoo and of course, not to mention, the users themselves.