Donadoni - 8:11 am on Aug 19, 2013 (gmt 0)
Huh? A website called BlueShoes dot com sells blue shoes and has links with anchor blue shoes is a manipulation worth head-scratching? Really? What anchor should the links have? And what should google "deal with" exactly?
I call it manipulation because if company A realizes that "blue shoes" is a competitive money KW and wants to rank for it they just buy the EMD blue shoes dot com point a couple exact match anchor text links from low quality sites at it, and bam, they rank for it on the top page. No quality content, no authoritative links, nothing interesting (especially compared to other sites in the SERP's.
When Google puts an EMD algo change and an anchor text algo change they mean to prevent fly by night instances such as these, which are basically cracks in the system since they want to provide most authoritative and high quality results.
I actually have 2 other domains that rank for the a different KW- one is branded and constantly being worked on, the other is an exact match domain which literally NOTHING being worked on in the last 3 years. Guess which one still ranks #1 for the KW and the other one is #3? Obviously the EMD.
Basically it seems that there are still a few (since I can understand that this is a tiny sample size) verticals where the old "trick" of EMD + Anchor text KW still get you to the 1st page pretty quickly.