graeme_p - 7:06 am on Aug 19, 2013 (gmt 0)
@aakk9999, not high quality content in my opinion. Its very concise, but I would say its much too short given its trying to explain things.
The other search it ranks for is [phrase][widget] and for that it may be a good sales pitch.
It is all rather artificial though. The natural thing to do would be to have a page on the topic/product on their main website. They have
1) [company name].co.uk
2 [brand name].co.uk (its a one product, one brand business.
3) microsite with keyword domain.
4) one page EMD.
1 and 2 link to each other, 3 links to 2 and 4. 4 links to nothing else. All sites have the same contact details and [company name] on them, but 3 and 4 do not link to 1. To me, that looks unnatural. It looks like a domain for each of the four search phrases most relevant to the (one product) - and [company name] is contains keywords as well.