martinibuster - 5:23 pm on Aug 15, 2013 (gmt 0)
Necessarily, there will be a keyword-rich link or two in the content of his article that links to his site, amid the other links. I'm happy to have some of the Google juice flow his way if it helps him.
I think this is too close to "Article submission" or "Guest blog posts" which are now also in Google's focus. So there is a risk. John Mueler said:
It's not "article submission" or "Guest blog posts" that are in Google's focus. It's as Robert Charlton pointed out, the intention that is on focus. There is nothing wrong with guest articles. High quality mainstream sites publish guest articles (without any SEO intent) every day. Guest articles are not the focus. What IS in focus is the intent to influence search rankings. As such, all articles, regardless of whether they are guest posts or self-authored are under scrutiny for abnormal outbound linking patterns.
Yes Google explicitly mentioned guest articles. But that was said in the context of spelling out a specific answer for the benefit of those who need to be told explicitly. One of the things Google is focusing on is Abnormal Outbound Linking patterns. That is the focus, a broad focus on content that goes way beyond just guest articles.
Placing "keyword-rich" anchors within the body of an article for the purpose of "Google juice" is explicitly trying to influence the search engines. Bang, bang. Smoking gun. Smoke signals.
I wrote the blog post about patterns that Planet13 referred to, which explains why it's not JUST specific kinds of articles that are under scrutiny. Get out of that mindset. It's ALL content that is under scrutiny.
What I don't understand is how is Google supposed to know the difference between an unpaid article like the ones that he gives me, and ones that I pay my writers and reporters for, and ones that another type of person might post on his web site to game the system.
It is very important for you to understand how the search engines analyze vast amounts of content. I posted a short summary above.