Robert_Charlton - 10:03 am on Aug 14, 2013 (gmt 0)
CaptainSalad2 - You've phrased your two questions differently enough that perhaps you're asking different questions, but I'm not sure....
From this prior thread... [webmasterworld.com...]
>>>I believe that Google does have a consistent policy<<<
In you opinion, if Google is against link buying/selling as a service...why do they let companies use their addwords product to *sell* link building services?
Link building is a very legitimate aspect of web marketing and promotion. Done properly, it should not involve paid links at all. We've got a whole forum on WebmasterWorld dedicated to Link Development [webmasterworld.com...]
You ask your question a second time on this thread with phrasing that's slightly difficult for me to follow, but I'll give it a stab...
If this is googles stance on links, why does Google *promote* the buying and selling of backlinks through *allowing* companies to buy/sell links using addwords?
We don't allow specific search terms here, but I did some Google searches for queries that one might have done in the past looking for link sellers, and Google does not return AdWords ads for these terms.
For queries related to link building, though, Google does return ads for link building services, which, again, are a legitimate part of web marketing if they follow Google's link quality guidelines. So if you have a site and you want to make people aware of it in order to attract inbound links, that process of promotion is link building.
If you (or a service you hire), say, guest blogs or places content that links back to your site with nofollowed links, and that visibility attracts dofollow links to you because people like your site, that's also link building.
But if you create the dofollow links that link back to your site, that's actual linking... and Google has now clarified that they classify such self-placed backlinks as spam.
I'm not sure whether that's what you're asking though. There are also some who have maintained that AdWords themselves are paid links... a question which IMO is complete sophistry. We're talking about links which transmit PageRank for the purpose of influencing organic rankings... not advertisements on Google search results pages. I'm not sure whether you're suggesting this latter interpretation.
What is classed as a "dofollow" link?
"dofollow" just means a link that transmits PageRank. There's no "dofollow" attribute.