artefaqs - 10:30 pm on Aug 13, 2013 (gmt 0)
One of my web sites is a moderately successful local news site. Enough to support a small team of part-time writers and myself.
In addition to the articles written by the staff I occasionally (maybe every six months) publish an article by a good friend. His company has a web site that is in an industry related to the topic of the site in question, so the content is relevant, and I'm happy to help out a friend with a little free publicity for his business.
Necessarily, there will be a keyword-rich link or two in the content of his article that links to his site, amid the other links. I'm happy to have some of the Google juice flow his way if it helps him.
Here's the thing -- How is it possible to signal to Google that these outbound links aren't paid? I could nofollow them, but I don't want to. I'm happy to help his site. No money is changing hands, because I'm just helping out a friend, so I'm within Google's TOS.
Any thoughts? I'd hate to get some kind of Google penalty for not disclosing paid links when they're not paid.