simonlondon - 11:21 am on Aug 15, 2013 (gmt 0)
In terms of what anchor to use, I think a lot of it is to do with our intentions. I mean if we had no idea about SEO and only from the user point of view, we probably wouldn't even ask this question, and wouldn't even know what a keyword is. If this is the case, what anchor would you use?
We could happen to naturally write up an anchor that is relevant to the users and contain the keywords, but it is a different approach from writing up a keyword containing anchor from the SEO point of view. Once you start doing this in different places, patterns start to appear even if you intentionally varied the text.