deeper - 9:13 am on Aug 14, 2013 (gmt 0)
What you say is the following would be fine for the linking page:
-it links with "apples" as anchor to the authority and the linking page is primary about apples, ranking with "apples".
-"apples" is also the primary KW of the linked page, the authority.
-even if the linking page does not use "apples" as anchor it should be primary about apples, because the linked page is about apples.
So if i understand you right, you would answer my original question "Is a KW-anchor in the same degree helpful for me as the linking part as it is for the linked page" with "yes".
You give a lot by using a KW-anchor but you are also rewarded. Without this KW-anchor you give less and may get less.
Anybody else who wants to confirm or deny this assumption?
btw, SEOMOZ recommended not to link out with the primary KW in a video without saying why.