aakk9999 - 7:42 pm on Aug 13, 2013 (gmt 0)
"First I try to make sure that the link occurs at a point where a reader might want to check the source of my statement. " Can you explain in more detail?
From my personal experience - I often read a page and click on in-content links to find out more about what I am just reading about in the current sentence/paragraph. I usually open such links in a new window, as I want first to complete reading the page I am on (if I find the page/article interesting).
It is much rarer that I would click on a banner or on a link in a sidebar/footer or on a link in the list of resources on the bottom of the article, where links are standing there on their own (no surrounding text).