aakk9999 - 1:36 pm on Aug 12, 2013 (gmt 0)
Mobile apps can drive direct traffic but in my experience they can also divert mobile web traffic away from the main site and towards the mobile app.
Maybe the trick is to write Mobile App to be a "teaser" for the website rather than website replacement? E.g. for a mobile app to give a very basic but well structured overview of the website, with more details being provided by links from mobile app to a particular website page?
Has anyone done that in this way? If so, any main website traffic feedback on this?