jimbeetle - 5:28 pm on Aug 11, 2013 (gmt 0)
Unfortunately, the video does not address what should be done if "unnatural" (or better say, "dodgy") links were not placed or ordered by webmaster, and instead the site has "obtained" such links via scrappers or as a result of a negative SEO.
Well, there's a tool for that. It didn't exist until a few days ago and it took Matt Cutts to (again) move the goal posts to repurpose its original intent.
It's called the disavow tool.
If there's any site you don't want to be associated with that's linking to you and you want to say, "Hey, I got nothing to do with this site," you can just do a disavow.
Should I be worried if a couple of sites I don't want to be associated with are linking to me? [youtube.com]
Quite frankly, I'm getting tired of Matt's continuing reinterpretation of the original intentions standards and tools. The only consequence of him doing so is confusion.