EditorialGuy - 10:39 pm on Aug 10, 2013 (gmt 0)
If a site owner has lost Google's trust, it probably isn't because of "negative SEO." It could be, but realistically, it's probably because the site or its SEO went a little too far with "link building." (In my sector, sketchy link building is rampant, and there are thousands of bloggers who'll happily take your money for plain-vanilla text links or for links that are buried in "guest posts" or "sponsored posts.")
For me, the question isn't "Should site owners be responsible for tracking down, eliminating, and disavowing bad links," it's "What is a bad link?" If I haven't received a warning message in Webmaster Tools, can I safely assume that the thousands of unsolicited links in my WMT links report are okay?