turbocharged - 9:14 pm on Aug 10, 2013 (gmt 0)
This whole disavow tool is designed to turn us into unpaid manual reviewers for Google, and the data they collect from this will likely be used for another purpose in the future. How many of you have all this free time that you don't mind doing Google's job for free? I surely don't.
In the past spammers have spammed to rank, yet now they spam to sink competitors. Spam continues to work, but just in a different capacity then it was used before.
Here's an example of a problem one of our client's has. His site has good content and gets heavily scraped. The scrapers copy the whole page - including the company logo, sidebar navigation links and even the Google Plus image. They post these pages on Blogspot .com, .uk, .in and just about every country extension you can imagine along with places like Wordpress, Tubmlr and all these "high authority" spam magnet free blog hosts. Then the scrapers spam these copied pages and they do rank some of them, even if it's only for a short period of time. When the scraping and spam to scraped pages exceeds ones capacity to send out DMCA notices, what do you do? I mean even though we can send out DMCA notices for all of the scraped pages that are indexed today, dozens more have already been created and will appear tomorrow. If the DMCA notices are successful, at the very least these scraped pages will remain live for about two weeks, which is apparently enough time to make it profitable for them to keep doing it. This is a vicious and costly cycle. But it does not stop with scraping. The client has links to his site pop up on strange blogs that have no comments enabled and not even a contact form for the blog owner. Oddly enough, all of the blogs reside in a similar IP range. My guess is that whoever is scraping the client, is also posting these links on the blogs and then submitting paid link reports to Google so that the client's domain gets devalued even further then it already has been.
So here's how it all breaks down.... If your site is whitelisted by Google, the link penalties do not apply to you and you are free to focus on content creation. If you are a small business owner, you should stop running your business, halt the creation of content and instead become an unpaid member of Google's review team.
It's hard to believe so many webmasters accept this whole disavow tool/link garbage as being fair. At any given time a site could be hit with tens of thousands of links from someone that simply wants to rank higher than you. They will even buy you links so that they can report you for the links they paid for! I've seen it happen a number of times, and I'm sure it's only going to get worse and more widespread as time goes on.
If Google was truly focused on quality search results, and how scrapers are manipulating them with stolen content, then they would focus more effort on that problem instead. Possibly the reason why Google can't is because its algorithm is incapable of evaluating the quality of content and instead must rely mostly on signals that are heavily manipulated by not just spammers but those who also claim to wear white hats. This is probably why Google needed to monetize ordinary webmasters by creating an army of unpaid review team members.