aakk9999 - 8:48 pm on Aug 10, 2013 (gmt 0)
This video has sumarised what to do if a webmaster has engaged in link building themselves, however the video assumes that unnatural links were obtained by webmaster or on webmaster behalf.
Alex @Google (from the video):
As a webmaster, your goal is to reach out to sites that you explicitly purchased links from or maybe any services that you used to automatically generate backlinks to your site.
Unfortunately, the video does not address what should be done if "unnatural" (or better say, "dodgy") links were not placed or ordered by webmaster, and instead the site has "obtained" such links via scrappers or as a result of a negative SEO.
I am wondering whether if a webmaster has not purchased/ordered purchase of links nor built links automatically, would the following of the procedure described in video be some kind of "admission of guilt" to Google when in fact there was no guilt on webmaster's part.