Google has stepped up it's communication to assist webmaster's in what Matt Cutt's previously described as a "transition" back in approximately May when a higher level of transparency started. 8 new videos were produced recently to underpin the manual spam notifications now sent out through WMT and discussed here : [webmasterworld.com...]
This particular video describes, specifically, the philosophy and procedure Google requires webmasters to go through in order to restore trust. [youtube.com...]
My key takeaways are:
- make multiple "take down" requests to sites referring "bad links" to your website.
- keep documentation of those efforts
- clearly articulate, and if possible evidence efforts, that you are serious about removing those links to Google, in any future reconsideration request
- when you have made 2 or 3 attempts to take down those links, then use the disavow tool
- send your reconsideration request in.
From feedback I've been hearing, approximately 95% of sites will not take down links, for a likely variety of reasons. So the effort is in-practical.
Google could easily just accept the disavow tool and release the manual action. But they re emphasise and acknowledge that the exercise is "going to be painful". Before they restore "trust" they are saying that they want some evidence that the site involved will not engage in SPAM linking again.
Perhaps folks should reflect on Matt Cutt's previous communication of going in with a "machete" to previously built links.
Thoughts? Does this fill you with an incentive to get cracking on link clean ups?