Zivush - 5:36 am on Aug 10, 2013 (gmt 0)
Read their TOS to understand that the data isnít private to a website owner alone.
There are no free meals :) I can assume that they do store it all, manipulating it and crunch it endlessly.
Yes netmeg, it might be 'not individually' per site but on a collective basis. After all, what could be easier for them than taking a bunch of websites on the same vertical and explore their performance using GA data?
It could be that user engagement is monitored and used against the site. For example, an increase in traffic also means an increase in bounce rate, or a low page per visit which might bring the websiteís ranking down.
Google is a business that uses creative ways to grow its bottom line. They arenít a charity organization. Instead of convincing myself how honest Google is, Iíd rather think that Google is using this data against me than to be wrong and have it hurt me.
Making my own judgment call on this, I decided to remove GA completely. Without GA installed Google wonít be able to track (directly) visitors BR, P/V or % Exit rate on my sites.
I'd say, being safe is better than being sorry. Besides, you can find other statistic tools out there that provide the same features as GA does.
Please correct me if I am wrong.