diberry - 10:36 pm on Aug 7, 2013 (gmt 0)
What is happening, though, is that the algorithm increasingly reflects the way the world at large has always been working, and I'm thinking this troubles those who may have viewed the internet as a new frontier, away from that world.
Exactly. It used to be a search for a medical condition would bring up scholarly articles, discussion forums and blogs of personal stories. The personal element is getting lost from the SERPs, IMO mainly because unverified personal stuff just isn't the kind of safe, lawsuit repelling choice large corporations make.
So now search just brings up the kind of information your local library used to carry - safe, recognized publications, not people's diaries.
But the good news is, people still want to find the personal and non-mainstream stuff. They're just looking for it via social media, and they're sharing it in social media. Google's becoming more like a curator of information and social's becoming more of a public forum.
How our various businesses fit into that is tougher to say. We each have to find our own way. But if you know you can't compete in Google, at least you know you have to find someplace else to shine.