netmeg - 7:22 pm on Aug 6, 2013 (gmt 0)
Well as always, you have to go back a step and ask yourself - do you have a niche, or topic, or take, that lends itself to alternative methods of traffic? Are the people you're trying to bring in hanging out anywhere else BUT Google? For me, Facebook has been great, and some of my topics have managed to get easy press from local newspapers and television stations. But for some of my B2B clients, print catalogs and a healthy email list are much better fits (we may try some LinkedIn PPC at some point)
You gotta go where your audience is. And if your audience is mainly or only in Google, then you either gotta BE in Google, or you have to replace or expand your topic to include people who don't just rely on Google.
Right now I'm pouring everything I got into is giving my users a clear and strong reason to come BACK. A lot of sites aren't doing this. I think that's a mistake.