---- Google Updates and SERP Changes - August 2013
Wilburforce - 8:11 pm on Aug 19, 2013 (gmt 0)
Almost all of my clients' sites have done well over the last two years.
In my sector that wouldn't be much of an advertisement for what you are doing.
None of the current page 1 results in Google for my main key term are in the top 20 in Bing, and there is nothing whatsoever about them (few pages, thin, poorly-informed mis-spelt and uninformative content, broken internal links, PR2 or less) that explains their presence there.
I think most of the negative comments arise because the current results are a complete mess, and well-designed white-hat sites with some of the best content have been relegated to nowhere to make space for it.
I don't share with some posters the view that Google is out to get us - I think they are grappling unsuccesfully with a problem that needs a solution - but the current situation is far from satisfactory and doesn't show any signs of recovery.
Negativity won't help anyone. The best advice I have seen here (and what I have applied in my own business) is to diversify marketing activity and try to reduce reliance on Google: trying to fix your site when there is nothing wrong with it to satisfy a broken algorithm is futile. The main shortcoming of that advice is that if 90% of the people looking for your product use Google as their main or only way to find suppliers, you can only target 10% of the market by other means.