---- Google Updates and SERP Changes - August 2013
Sand - 1:25 am on Aug 19, 2013 (gmt 0)
So @Sand, could you please share or give some insights on what you do differently that grants you more traffic than ever?
I don't know. I'm going to tell you some things that will probably sound like nonsense, but I'm a zen type of guy and this works for me:
I love improvisational music. One of the things you hear a lot of jazz musicians say is that you have to learn all the music theory to learn to play, but if you only learn the theory then you will sound like everyone else. So if you want to be really great at it, you have to learn the theory and then unlearn it. The unlearning is the most important part.
So I've kind of taken that as an inspiration. If you want to get good at getting traffic from search, you have to unlearn all the crap you've learned -- while maintaining the essence of what makes the elements valuable.
In short, your SEO work on any given site should be invisible to humans, while being apparent to search engines.