---- Google Updates and SERP Changes - August 2013
tabish - 8:38 am on Aug 18, 2013 (gmt 0)
Tomorrow it will be another day.
When panda update came in existence, we lost traffic and made changes in hurry. Worked day and night but looked like Google was not at all ready to take interests in our changes. After few weeks of making those changes google put our traffic to normal (but those were not due to changes) as site was getting traffic from old keywords only and we were getting hits on old pages in which we didn't made any changes.
Now after this update, it looks like all the changes we made an year before are being considered by google now and our new pages have started receiving traffics and old pages are dead. Hence we lost traffics we were receiving from "Old keywords" and visits from entirely new keywords are coming into existence.
Our site is completely gone from main old keywords, that is why almost 90% traffic is lost. But I am seeing traffics from new keywords. Everything is upside down. The changes we made an year back seems to taking effect now. But I know it will again take another few months to get traffic from dead to normal.
What I have learnt so far is:
1) Never optimize sites in hurry, when you are hit by algo update, wait and watch even for months. Looks like their database shuffle takes so much time to get stable due to to the amount of websites and hits.
2) Forget about backlink or thin or thick pages kind of issues, it doesn't pay always. We put "Canonical" on duplicate contents but google doesn't care about that. It depends on the mood of their algo. Our duplicate old pages are always on top instead of fresh new content.
3) Their more refine algo prefers MORE junk than good and original content. The blogs you made 10 years back to promote your site (on blogspot or wordpress or myspace), go and check it might have started receiving more traffic than your original site.
Google is serving more junk than any other search engine now.