Dunzbumz - 7:35 am on Aug 17, 2013 (gmt 0)
Thanks, good to be here!
Most pages have two ads - one above the fold, one below - distributed within the content. The rest of the pages either have one or no ads.
All ads clearly stand out, so people know they click on ads. We designed the website so that people would open the page, do what they came to do, and after that, if they feel like it, click on ads. No trickery.